Paid Media

Paid Media

Stop burning budget. Start seeing returns you can point to.

Most companies running paid ads are wasting 30 to 50% of their spend without knowing it. Wrong audiences, weak creative, poor account structure, no real conversion tracking. We audit, rebuild, and manage paid media programs across search, social, and streaming TV, with reporting that shows you what’s actually working.

Start Here

Not sure if your ad spend is working? Find out for free.

In 30 minutes, we’ll review your paid media accounts and show you exactly where budget is being wasted, what’s working, and what the biggest opportunities are. No pitch, no obligation.

Takes 30 minutes. No obligation. We do this because the audit sells itself.

What We Run

Three channels. One integrated strategy.

Every campaign connects to a single performance framework so your search, social, and streaming ads work together, not in silos.

Paid Search

Google Ads & Search

Capture high-intent buyers the moment they search for what you offer. We manage full Google Ads programs  keyword strategy, bid optimization, ad copy testing, negative keyword refinement, and Performance Max campaigns all tied to real conversion data, not vanity clicks.

Paid Social

Social Media Advertising

Reach your audience where they scroll. Full-funnel campaign management across Meta, LinkedIn, and TikTok with precise audience targeting, creative strategy, retargeting sequences, and continuous optimization matched to each platform’s strengths.

TV & Streaming

Connected TV & Streaming Ads

The brand impact of television with the precision of digital. We plan, buy, and optimize CTV/OTT campaigns across major streaming platforms with audience targeting, frequency management, and cross-channel attribution so you can measure what TV is actually doing for your pipeline.

Most ad accounts we audit have the same three problems.

Budget sitting in campaigns that haven’t been meaningfully optimized in months. Conversion tracking that’s broken or measuring the wrong things. And reporting that shows impressions and clicks but can’t connect a single dollar of spend to actual revenue. We fix all three before we touch the campaigns.

How We Work

Our Approach

A clear process so you always know what happens next.

Audit

We tear down your existing accounts and campaigns, identifying wasted spend, tracking gaps, audience problems, and structural issues before we touch anything.

Rebuild

Campaign restructure, proper conversion tracking, audience overhaul, and creative refresh. We build the foundation before we scale.

Launch

Campaigns go live with full tracking in place. Early data informs immediate optimization decisions.

Scale

We expand what works, cut what doesn’t, and test new angles. The goal is a performance flywheel, not static campaigns running on autopilot.

Deliverables

What We Manage

Everything included in our paid media engagement.

Paid Search

Google Ads Search, Shopping, Performance Max, and Display campaigns. We capture high-intent buyers when they’re actively looking for what you offer. Full account management including keyword strategy, bid optimization, ad copy testing, and negative keyword refinement.

Full-funnel campaigns across Meta (Facebook & Instagram), LinkedIn, and TikTok. Audience targeting, creative strategy, retargeting sequences, and ongoing optimization, all matched to each platform’s strengths and your audience’s behavior.

Connected TV advertising across Hulu, Roku, Amazon Fire TV, and Peacock. Your audience, on the big screen, with targeted and measurable campaigns. The brand impact of TV with the targeting precision of digital.
Before we run a dollar of spend, we ensure your tracking is airtight. Proper conversion events, UTM structure, and attribution modeling across all channels so you know exactly what’s driving results.
Ad creative briefing and development: copy, headlines, video concepts, and creative direction. Built around your audience’s actual motivations, not generic templates.
Unified reporting across search, social, and streaming, tied to business outcomes, not vanity metrics. You’ll always know what’s working, what’s not, and what we’re doing about it.

The Difference

How We're Different

Why the way we work produces better results than the typical agency model.

Typical Agency

Rev Media

FAQ

Common Questions

Honest answers to what we hear most about paid media.

What does a free paid ads audit actually cover?
We review your account structure, campaign settings, audience targeting, conversion tracking setup, creative performance, and spend allocation across all channels. You’ll come away with a clear picture of where budget is being wasted and where the biggest opportunities are, with no obligation to work with us afterward.
Google Ads (Search, Shopping, Performance Max, Display), Meta (Facebook and Instagram), LinkedIn, TikTok, and Connected TV platforms including Hulu, Roku, Amazon Fire TV, and Peacock. We recommend channels based on your audience and goals, not on what’s easiest for us to run.
We typically work with clients investing $5,000/month or more in paid media. Below that threshold, management fees become disproportionate to spend and results are harder to generate meaningfully. We’ll be upfront about whether your budget level makes sense for your goals.
Yes. Most of our engagements start with existing accounts. We’ll audit them first, give you an honest assessment of what we’re working with, then restructure and optimize from there.

CTV/OTT ads bring the brand impact and reach of traditional TV but with digital-level targeting and measurement. We coordinate streaming campaigns with your search and social ads so messaging is consistent and you can track the full-funnel impact across channels.

Monthly performance reports with KPIs tied to your goals across all channels, plus real-time dashboard access between reports. We focus on metrics that connect to revenue, not impressions or engagement rates.

Companion Service

Pair paid media with organic content that compounds

Paid ads drive immediate results. SEO content builds long-term visibility in Google and in AI search tools like ChatGPT and Perplexity. Together, they reduce your cost per lead over time.

Ready to stop wasting ad spend?

We’ll review your accounts and show you where budget is being wasted. No obligation.